|
|
| |
 |
|
|
 |
 |
|
|
|
 |
 |
|
|||||||||||
|
|
|
|
||||||||
|
|
||||||||||
|
| |||||||||||
|
| |||||||||||
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2004 Public Service Announcement Campaign
Nation’s Largest Ever PSA Campaign to Promote Family Violence Prevention For the second straight year, Tubman Family Alliance has launched a metro-wide public service campaign to promote family violence prevention. Clear Channel Communications and Go East Design donated more than $280,000 worth of advertising, radio spots, and design services to help Tubman spread the message that family violence is a learned behavior and preventing it starts at home. Minneapolis Mayor R.T. Rybak, who helped unveil the campaign, said, “Our whole community, that means men, women, and children, need to think about and respond to the issue of family violence. Our hope is that parents seeing the billboards and hearing the radio spots will recognize behaviors and stop the intergenerational cycle of violence.” Over 600 radio spots and 100 billboards bearing the message “He’s turning out just like you. Show him a life without abuse.” will remind parents that children learn behaviors —good and bad— from them. “If a child is raised in an abusive home, he or she is more likely to be involved in unhealthy relationships as an adult,” said Beverly Dusso, executive director of Tubman Family Alliance. The 2004 campaign builds on the message and success of last year’s campaign to change the public’s perception of what family violence is and whom it affects. Family violence is not isolated to certain communities; it is a problem in all communities, and indications of an abusive relationship may be very subtle. Dan Seeman, senior vice president of marketing and operations at Clear Channel Communications and Tubman Family Alliance board member, said, “We believe in Tubman’s mission to change communities through information and education, and partnering with them to help inform and educate the public will hopefully bring about positive change.” In addition, Tubman is partnering with Casa de Esperanza, a St. Paul-based organization aimed at ending domestic violence within the Latino community, to feature billboards in predominately Spanish speaking neighborhoods. Lupe Serrano, executive director of Casa de Esperanza, said, “We are pleased to partner with Tubman Family Alliance on the billboard project. Their commitment this year to broadening the campaign to include Spanish language billboards is a great step in addressing domestic violence throughout the Twin Cities.” Tubman Family Alliance, a leader in family violence prevention nationwide, offers a full range of services to all members of the family—men, women, and children—with the aim of preventing and ending family violence. Services in Hennepin, Washington, and suburban Ramsey counties include a 24-hour help line, legal advocacy, three crisis shelters, youth and family support services, transitional support services, and counseling services.
2004 PSA Campaign Collateral Billboards:
|
|
|
|
|
|
|
|
